Readings on Writing (p. 78-97)
Reading Response
“The Sticky Embrace of Beauty” by Anne
Wysocki
My Personal Thoughts:
I’m
putting my personal thoughts first to apologize for any incorrectness or
confusion throughout the rest of my response. To be completely honest- I had to
reread this article a lot. I still do not understand it fully. The headings kind
of helped me pull out the main points, but not enough. I’m still not real sure
as to what Wysocki’s actual main purpose even was. This was an extremely
difficult read for me. My summary seems lengthy to me, but I had to do it that
way in order to understand the text myself. By far- my least favorite read and
assignment.
Summary:
In
“A Sticky Embrace of Beauty,” Wysocki attempts to explain her analysis of an
advertisement found in The New Yorker that features an image of a woman
standing to one side nearly naked wearing black thigh-highs, gloves, and heels.
She states that she feels both pleasure and anger when viewing the ad. Wysocki
details the causes of her pleasure and anger and provides several reasons
supporting her feeling of pleasure. However, she had to assess existing
approaches of image analysis to develop reasoning explaining how this image evoked
anger.
In
her essay, Wysocki explains several aspects of visual analysis from Robin
Williams’s The Non-Designer’s Design Book, work from Johanna Drucker,
and Rudolf Arnheim’s The Power of the Center. Though these works provide
great detail in part of Wysocki’s analysis of the ad, she is concerned with
egocentrism in viewing. She stated:
“Williams’
principles emphasize the layout as object, as container of abstract efficient
form, as something to contemplate that has no effects on us as we contemplate;
in parallel, I argue that Arnheim’s and Bang’s principles emphasize the layout
equally as object, but now that object is a container of the form I experience
as an abstracted body. In neither case is the designed object conceived as
something made to establish relations between me and others; in neither case is
the object conceived to exist in a circuit of social and cultural relations”
(86).
Wysocki then explains Molly Bang’s Picture This: Perception
& Composition, and she
references Kant’s Critique of Judgment and Wendy Steiner’s In Venus
in Exile: The Rejection of Beauty in Twentieth-Century Art. From all
of the works discussed she explained the four basic design principles
(contrast, repetition, alignment, and proximity), that our yearning for
organization and consistency comes from a post-World War I effort towards
efficiency, how different shapes effect our emotional responses, that specific
elements in certain positions with particular directions can provide different
meanings, and much more.
From
all of Wysocki’s research she formulated her own ideas. She comes to summarize
her anger when she says, “But what my analysis here shows me is that we should
see this objectification- and the violence against women that can follow from
it- as inseparable from the formal approaches we have learned for analyzing and
making visual representations of all kinds” (93). Wysocki then closes with
actual lesson plans of sorts to familiarize students with visual analysis. Wysocki’s
main point to convey is that visual composition is rhetorical and that beauty
is a quality we build.
Synthesis:
Wysocki’s
article is all about the visual. Therefore, I would have to say that her
article relates to the articles from Berger, McLoud, Bernhardt.
John
Berger attempted to explain the cultural construction of advertisement as
visual representation pertaining to gender. Berger argues that art is a
representation of the world around us and that the images we see of women today
originate from the tradition of the “nude” in older European art. There is a
strong connection to Wysocki’s article because her whole basis was from an
advertisement of almost-nude women. Wysocki talked about the objectification of
women visually, and Berger described why that happens.
McLoud
mostly talks about comics and symbols, buy he explains why writers use them.
Wysocki relates by talking about the basic design principles and layout.
Bernhardt
attempted to explain the importance of visually appealing texts and how to
achieve them. Bernhardt argues that layout and rhetorical organization
are important in creating a visually appealing text. This is almost synonymous
to the explanations put forth by Wysocki because her whole essay is based on an
advertisement and its appeal to a viewer.
3 Questions:
1.
On
of the highlighted sentences in the text (and one that I could actually read
without jumbling my words) was, “Form is itself always a set of structuring
principles, with different forms growing out of and reproducing different but
specific values.” Though I could read it, I cannot comprehend it. What does
this even mean?
2.
Was
it just me, or did the headings make the reading even more difficult? I felt like
they did not follow the flow of the text—if you could even detect flow.
3.
I
was totally lost when Wysocki was explaining Kant’s work. What does Wysocki
mean when saying our judgments of beauty “must be disinterested?” (90)
Stephanie--
ReplyDeleteThere is no need to apologize about your response. Your post actually does an excellent job addressing Wysocki's main points. McCloud seems to address the universal tendencies of cartoons--what is Wysocki's position about universals? More to come..
Stephanie-
ReplyDeleteI was right there with you on this one. I had a lot of trouble summarizing the article. Your summary is much better than mine and i think you did great. Did you think the headlines summarized the readings at all?
Not at all. I think the headings made it harder to comprehend the reading. They did not "flow."
Delete…and thank you about the summary. :)
DeleteWONDERFUL Post. Thanks for share..more wait.place your ads
ReplyDeleteI have to write a position paper after reading this article; this is one of the hardest to understand articles I have EVER read......
ReplyDelete